About Chris

Chris is an experienced digital marketer with proven track record managing enterprise level digital marketing programs with more than 12 years of experience in search engine marketing, analytics and web development for ecommerce and online lead generation in the B2C and B2B space

Currently he serves as Manager of Digital Marketing at Chamberlain Group overseeing cross channel digital marketing for LiftMaster.com.

From 2008-2016, Chris served as the lead SEO consultant to Nike.com at TBWA/Chiat/Day as well as working extensively with leading brands in Ecommerce, B2B, and eCRM including HP, Konica Minolta, Michelin, Fisher Price, Energizer, AMC Theatres, Vonage, Planters, Venetian Hotels, Del Monte and Aon. Previously he was the in-house SEO specialist for Hostway Corporation, a global web hosting company.

As an active speaker at conferences including Search Engine Strategies and WordPress’s Wordcamp Chris has been heavily involved in both search engine optimization and web analytics since 2003 following years of experience in site coding.

Specializing in helping companies build long term web initiatives, Chris works with organizations to focus on creating quality, well positioned content that provide value for users while staying in line with their business goals.

Specialties include:

  • Search Engine Optimization (SEO)
  • Content Development
  • Link Popularity Development
  • Web Analytics Reporting, KPI & ROI Analysis
  • Website and Server Forensics
  • Social Media Marketing
  • Domain Name and Web Hosting Consulting
  • Keyword Research & Target Determination
  • Paid Search Marketing
  • CMS consulting and configuration to meet SEO best practices
  • Server Side Redirect Consulting and Implementation

Chris resides in the Chicagoland area with his wife Jen and children Evan and Nora. He is an avid ice hockey player, downhill skier and music & documentary enthusiast as well as an internet fanatic. Chris is an alumni of Marquette University in Milwaukee, WI with a B.A. in Marketing/Advertising.