My SES Chicago 2012 Presentation

SES Chicago 2012 conferenceI recently had the privilege of speaking at Search Engine Strategies Chicago last month on the panel “Integrated Search, Social and Display for Ecommerce Sites” discussing how companies can better measure performance across digital marketing channels and to more effectively collaborate across channels to maximize SEO opportunities and improve performance of all digital channels.

As companys’ digital marketing programs become more complex and categories more competitive, ensuring proper cross channel attribution in web analytics and ensuring regular data and insight sharing across channels will become increasingly important.

See full presentation Integrated Search, Social and Display for Ecommerce

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My SES Chicago 2012 Presentation